OUR STORY
The LOCAL POWER 2025 Hong Kong Fashion in Seoul aims to showcase the unique appeal of Hong Kong fashion design on the international stage while fostering cultural exchange between Hong Kong and Korea. The show will feature 30 emerging designers and brands from Hong Kong and other cities of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area) along with 5 top Korean designers presenting over 100 unique designs. A selection of works will be previewed at Hong Kong’s CENTRESTAGE from 3 to 6 September. The opening ceremony and fashion show, which will take place in Seoul’s Seongsu-dong on 27 September, will feature AI technology alongside Cantopop and K-pop performances. The event will showcase all outfits to industry professionals from Hong Kong and Korea. This will be followed by a two-week fashion exhibition at the same venue from 28 September to 11 October, which will be open to the public free of charge. These events promise to deliver a stunning audio-visual extravaganza that will captivate audiences from both regions.
KEY EVENTS
The launch ceremony and exhibition in Hong Kong for the LOCAL POWER 2025 will be held at CENTRESTAGE Hong Kong 2025. The exhibition will showcase 35 curated pieces by renowned designers from the Greater Bay Area and Korea. This event celebrates creativity and innovation, while fostering meaningful exchange and collaboration among industry professionals and designers from both regions.
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Experience a groundbreaking fusion of creativity from the Greater Bay Area and Korea. The event will feature 30 Greater Bay Area designers and 5 Korean designers, who will showcase digital fashion imagery created using artificial intelligence technology. There will be a special performance by Wan Pin CHU, winner of the “Best Original Film Score” at the Hong Kong Film Awards in 2025 and “Best Original Music” at the Asian Film Awards in 2025, who will play the erhu during the event. There will also be an exciting song-and-dance performance by Shownu and Hyungwon from the popular Korean boy group MONSTA X. To add further momentum, the event will present 70 exquisite fashion items, offering audiences a cross-cultural fashion extravaganza and a dual audio-visual experience.
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The exhibition is meticulously curated into 3 major thematic zones, utilising AI imaging technology to present Hong Kong’s unique features. These include organised urban architecture, barber shops, teahouses, bustling streets, and the vibrant scenes of pop music culture. These evocative visual artworks, rich with Hong Kong’s cultural essence, ingeniously resonate with the avant-garde fashion creations by the Greater Bay Area and Korean designers. Together, they construct a cross-cultural visual feast, allowing audiences to immerse themselves in the distinctive charm of Hong Kong’s multicultural tapestry.
