Johnson Chong is a fashion designer who blends functionality and style to create garments that fit seamlessly into modern urban life. With over six years of experience in the industry, he has collaborated with brands such as Casetify and Mini Cooper, and designed stagewear for events like the 2024 Ultimate Song Chart Awards Presentation. In 2022, he launched his own label, YAMA GUEST, which explores fashion that is both technically refined and intuitively wearable.
Born and raised in Hong Kong, Johnson studied fashion at Nottingham Trent University in the UK. There, he gained hands-on experience through internships with established brands, further shaping his practical approach to design. In recent years, he has drawn inspiration from trends like Urban Outdoor and Gorpcore, incorporating technical materials like X-Pac to create garments that are lightweight, functional, and stylish.
His work has been featured in international outlets such as Hypebeast and Vogue, and presented at events including Hong Kong Fashion Week. Now based in Hong Kong, Johnson continues to explore the intersection of performance wear and everyday fashion, with a focus on innovation, sustainability, and versatility.
