Kim So Yoen, the founder and creative director of TYCHEBE, has over 15 years’ experience in design, gained in her leadership role at Handsome Co., Ltd. Named after Tyche, the goddess of luck and wealth, TYCHEBE embodies elegance and opulence for modern women who aspire to live beautifully with aesthetic sophistication.
The Seoul-based label explores contemporary womenswear through distinctive designs, meticulous craftsmanship and systematic innovation. Drawing inspiration from the lives and aspirations of women, Kim So Yoen creates timeless wardrobes that support their goals while evolving subtly with their changing needs. The brand’s symbol, the cornucopia, represents the flow of abundance and prosperity into women’s lives.
Since launching TYCHEBE in 2022, Kim So Yoen has rapidly established an international presence through strategic showcases, including the Hi Seoul Showroom and the Tokyo Fashion Order Exhibition. The brand will also be participating in the New York Coterie in the near future. Combining timeless elegance with modern functionality, her vision creates a unique aesthetic that defines the dress code for ambitious contemporary women seeking both style and substance.
