Co-founders and creative directors of HOLYNUMBER7, Choi Kyong Ho and Song Hyun Heui create conceptual fashion that tells positive stories based on biblical narratives each season. Their brand challenges the prevailing provocative fashion culture by infusing hope and positivity into designs that are both witty and profound, and which become a meaningful language for the wearer.
The duo has exceptional credentials: Song Hyun Heui served as Vice President of the Council of Fashion Designers of Korea (CFDK) from 2020 to 2024, and is an adjunct professor at Sejong University. Since launching HOLYNUMBER7 in 2017, they have achieved remarkable international recognition, having showcased their work at Seoul Fashion Week, Shanghai Fashion Week and Bangkok International Fashion Week. They have also delivered notable presentations in Paris and Guangzhou.
They have received numerous prestigious awards in recognition of their artistic excellence, including the 2022 K-Fashion Audition Presidential Award, the Korea Designer Fashion Awards Excellence Prize, and multiple Global Original Design Brand Awards at Guangzhou Fashion Week. HOLYNUMBER7 represents a unique voice in contemporary fashion, creating collections that maintain artistic integrity while delivering messages of hope and humanity.
